Auction 26 /
Lot74

74  From

266

74

Cigarette box from the 1936 Berlin Olympics

Opening price: $200

Commission: 23%

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07.02.2024 07:00pm

8 ZIGARETTEN OLYMPIA- A box of cigarettes from the 1936 OLYMPIA BERLIN OLYMPICS - A box containing 8 cigarettes. On the front of the box is an illustration of the Olympic symbol, the eagle and the Nazi swastika, a footballer, and a runner with a torch in his hand. On the sticker that seals the box is another illustration of the swastika. Closed and full box. Never opened! Extremely rare.

The 11th Olympics, held in Berlin, the capital of Nazi Germany, under dictatorial rule at its peak, is one of the most memorable Olympics of the 20th century. The Nazi propaganda apparatus, headed by Joseph Goebbels, Germany's Minister of Propaganda, operated with full force. Indeed, to this day the Olympics are considered an example of the success of Nazi propaganda. As part of the Olympic events, the Germans created many items with distinctly Nazi motifs. In order to gain the sympathy of the masses in Germany and abroad, Nazi propaganda included the use of all means at its disposal. Alongside the use of modern technological means for their time, such as radio and cinema, the Nazis produced mass rallies during which they used flags, symbols, and useful products for the benefit of those who entered the gates of the Olympics, such as cigarette packs before us, to create a visual and conceptual language unique to Nazism, the purpose of which was to impose the National Socialist way of thought on all subordinates of the Third Reich, in every aspect of their lives.

In fact, the 1936 Olympics were part of an extensive and aggressive propaganda campaign in its anti-Semitic messages and empowering Hitler to resemble a G-d, sponsored by the party's "Propaganda Office" (Reichsministerium für Volksauflärung und Propaganda). The Olympics were accompanied by Riefenstahl's film, "Olympia" which presented the ideal of the German race in its purity, in the form of blond, muscular and blue-eyed competitors. Berlin was cleansed of racist posters and the more blatant trappings of Nazi propaganda, presenting a semblance friendly to competitors, emphasizing the power and youth that the Nazi regime supposedly brought with it. The message was spoiled by black-skinned sprinter Jesse Owens, who won several heats, which led that Hitler, who sat prominently in the honor chamber, left the event in disgrace. During the Olympics, the Nazis refrained from harming people of the "inferior" race (Jews, blacks, etc.) in order to misrepresent the regime's tolerance externally, and deliberately removed all anti-Semitic signs. However, after the Olympics there were claims that the players were discriminated against because of their origins. The Jews, including the Jewish community in Eretz Israel, boycotted the Olympics and organized alternative Olympic games, in which non-Jewish athletes also participated.

7x6x1/2 cm. As mentioned, a closed box that has never been opened. Very good condition.

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74. Cigarette box from the 1936 Berlin Olympics