Auction 15 /
Lot96

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Carmel Mizrahi - Double-sided postcard - advertisement for cognac and arak drinks by Zichron Yaacov and Rishon Lezion

Opening price: $120

Commission: 22%

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04.04.2022 07:00pm

Societe Carmel Oriental vins cognacs et arak naturels Richon le Zion et Zicron - Jacob - Carmel Mizrahi Cognac and Natural Arak Wines Company Rishon Lezion and Zichron Yaacov - a rare early advertisement postcard in a colorful lithographic print. On one side is a waiter pouring wine from a barrel of Rishon Lezion and Zichron Yaacov wines next to a child, on the other side upside down, he sips the liquor from the mouth of the bottle to the astonishment of the child and the caption in French: 'When it's full I empty it, when it's empty, I'm sorry for it'. When the bottle itself is transparent and appears upside down on both sides of the two postcards that pasted on thick cardboard (originally). Intended for advertising the Palestine products of 'Carmel Mizrahi' wines to foreign residents and tourists. c. 1920s. Very rare.

9.5x14 cm. Slight cracks. Good condition.

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96. Carmel Mizrahi - Double-sided postcard - advertisement for cognac and arak drinks by Zichron Yaacov and Rishon Lezion