Auction 05 /
Lot154

154  From

310

154

Four Early Advertising Boards for the American Singer Sewing Machine - for Austria, France And Switzerland- 1892 and 1899

Opening price: $80

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04.01.2020 07:00pm

Four early Advertising Boards for the American Singer commercials for the American 'Singer' sewing machine. The leaflets report the buildup of the large company whose sewing machine reaches every city in the world - Vienna, and Algeria and Switzerland.

1-2. One advertisement shows two women sewing on the Singer sewing machine with a typical outfit for Western countries and the caption 'Austria - Vienna'. In the second, a woman with a typical Eastern country outfit is seen sewing on the Singer machine Algerian women's hat and caption 'France - Algeria'. And caption: "The singer Manufacturing co. salesrooms in every city in the world" by the distinctive costume of the women Highlights the publisher the wide distribution of the sewing machine in all communities of the world, and announces all the worlds of selling the sewing machine Singer. On the other side, two color birds also printed from the Singer print series.

3-4. Two advertising cards for the Singer sewing machine in a colorful lithographic print for Switzerland - Swiss women in traditional dress sew on the leading sewing machine.

The American manufacturer of home sewing machines "Singer" started in 1851 by partner Isaac Merritt Singer with New York lawyer Edward Clark. The machine was actually the first in the world to be made for home use, and by 1860 it had become the world's largest company in its field with a fleet of 7000 workers and 13,000 machines a week in the late 19th century. The success of the giant company was also recorded due to the brazen advertising marketing that presented the machine as a way to free the women from a grueling hand sewing and strengthen the definition of woman's careers and attitude toward the home.

Size: 16x12 cm and 13.5x8 cm. Very good condition.

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154. Four Early Advertising Boards for the American Singer Sewing Machine - for Austria, France And Switzerland- 1892 and 1899