Advertising poster of the "Tzel Korati" company - "The first Palestine saving and building corporation ltd.". Linol: Gilboa. "Hotza'at Eretz-Israel" Press Ltd., Tel Aviv, 'Under the auspices of the Mizrahi Bank under limited guarantee'. Design: Otta Wallish. Signed in the plate: "MW" [atelier Machner-Wallish], "Wallish". 1930s.
At the top of the poster is the caption, in Hebrew: "We have distributed 60,000 Palestinian pounds as building loans… 200 families have acquired homes". In the center, black-and-white photographs of buildings built by the company in various cities for the first time in the Land of Israel with a straight roof without tiles. (Photographed by Yitzhak Kletter. Among the photographs is the House of David Halfoni in Beit HaKerem in Jerusalem).
63.5X92 cm. The poster is glued to a canvas substrate for display and preservation. Very good condition.
